Innovative and visionary design director, brand storyteller, customer advocate and team builder. Adept at bringing research and data alive in real mobile-first experiences. Strong background and reputation as a strategic creative leader and visual communicator. Able to transform teams, elevated user experiences, use lean design thinking, and deliver measurable ROI. Generous creative thinker, skilled and collaborative strategic partner.
IT STARTS WITH A VISION
PROVEN SKILLS. REAL OUTCOMES.
SOME PEOPLE THINK DESIGN MEANS HOW IT LOOKS. BUT OF COURSE, IF YOU DIG DEEPER, IT’S REALLY HOW IT WORKS
~ Steve Jobs
The Portfolio
This work is all part of a collaborative effort (with a writer, with a team, with partners).
Each design experience is meant to showcase an idea, a concept or a story with a strong sense of brand. My passion for creating compelling experiences and storytelling is evident.
Recent Work
REI: OptOutside
Art Direction, Branding, Creative Direction, User Experience
REI Force of Nature Campaign
Branding, Creative Direction, User Experience
Bluenile: Blog and Social
Art Direction, Branding, Creative Direction, Interaction Design, User Experience, Video + Motion
Bluenile “Hands”
Art Direction, Branding, Creative Direction, Video + Motion
Bluenile “Love is in the air”
Art Direction, Branding, Creative Direction, Video + Motion
Bluenile “Love in the moment”
Art Direction, Branding, Creative Direction, Video + Motion
Bluenile Showrooms
Branding, Creative Direction, Interaction Design, User Experience, Video + Motion, Visual Design
Bluenile: Designer Collections
Art Direction, Creative Direction, Interaction Design, User Experience, Visual Design
Abilities
Content + Branding
Innovative and strategic leadership to elevate thinking and maximize team efficiency
Mobile + Web Design
Designing designing responsive and scaleable websites, mobile advertising and social channel campaigns
User Experience
Delivering immersive and interactive experiences for apps, desktop, tablet, and phones.
Leading + Managing
Working directly with principals and executive teams to implement an experience that is elegant and consistent
Creative + Art Direction
Building and empowering collaborative teams, pushing for excellence and on-time delivery
eCommerce + Retail
Leading strategy and product vision for user-centered and holistic omni retail and online marketing, merchandising and commerce experiences
Ideation + Design Sprints
Facilitates and leads design-thinking workshops to generate new ideas and create internal alignment on customer outcomes
Digital Storytelling
Creating an emotional connection with the brand and its customers with multi-channel story-telling