Problem: Brand strategy and identity for mid-tier architecture firm. Goal was to elevate the storytelling and look at feel of the firm to attract new, more creative work and compete with top tier firms.
Solution: Worked with company principals to audit current identity and customer experience. Completed competitive audit and 2 week workshop to identify product market fit and competitive landscape. Developed new brand standards, guidelines and UI kit.
Results: Improved look and feel of content and website. Improved press recognition and search results for the web. Created branded collateral and web components to support consistent pitch and client presentation. Was companion to future brand growth strategy developed by principles.
