Problem: Plan, design and launch new social campaign strategy and brand storytelling blog.
Solution: Applied strategic branding vision for the company’s first-ever blog. Drove the concept, creation and editorial direction that resulted in a new story-first marketing channel for Blue Nile.
Results: Hired new editorial content staff and editor. Contracted with film makers, content creators and photographers to build deep content library based on content strategy. Designed and tested new storytelling components and layout. Led creative effort for marketing and advertising (acquisition) targeted to newer customer base. The blog and social support campaign increased traffic and engagement with users and led additional sales and brand name recognition.
