• Home
  • The Work
    • My Portfolio
    • Case Studies
  • Writings
  • About Me
  • Contact
Scot BriscoeScot Briscoe
Scot BriscoeScot Briscoe
  • Home
  • The Work
    • My Portfolio
    • Case Studies
  • Writings
  • About Me
  • Contact

Bluenile: Responsive Design + Migration

Creative Direction, Design Systems and Site Framework Creation, App Design and Project Management

Problem: Migrate static page site to responsive grid layout – improve the functionality for mobile devices and improve brand presentation.

Solution: Designed new responsive site framework and presentation elements. Managed the project as well as hiring and onboarding new augmenting staff and outside technology consultant. Created design system by auditing page and element types to simplify and eliminate redundancy. Added a UI kit for migrating content to new design. Tested new ui and functionality with users and monitored mvp launch. Developed new digital brand standards, guidelines and documentation for implementation.

Results: Delivered total re-design in less than 9 months. Improved the site features with continuous testing (a/b and user). What we delivered was a totally responsive and flexible framework that improved speed of discovery and delivery of new site features. Over all the site was much better (site performance) and led to reduced bounce and higher conversion post delivery

Previous design – Homepage (static)
Previous design – Ring Builder (static)
  • Client: Bluenile
  • Role: Creative Direction, UX Design and Project Management
  • Agency: In-House + Symphony Teleca
  • Location: Seattle, WA
See The Case Study

Related Projects

Turkshead Advertising

REI: OptOutside

Horizon Bank

Bluenile Showrooms

Contact Me

We're not around right now. But you can send us an email and we'll get back to you, asap.

Send Message

About Me

Design leader, brand storyteller and creative team builder, with proven ability to bring data alive in real, mobile-first experiences.

Regarded as an innovative and strategic leader who can elevate design thinking and maximize team efficiency, direct and manage creative strategy and lead branded user experience vision.

Contact Info

  • 206-462-8602
  • me@scotbriscoe.com
  • www.scotbriscoe.com

© 2021 — Scot Briscoe + 2Hues

Prev Next