From the moment a Blue Nile engagement ring is slipped onto your finger, it’s with you all the way. We worked with Vignette Studio on creating this piece of film to help bring the brand to life in a real and very human way.
Part of a cross channel integration of new brand messaging pillars and visual direction. Providing an opportunity to engage with the customer where ever they are.
Bluenile, as part art of a new branding campaign aimed at the influencer segment of our primary audience.
How to create a full and rich experience across multiple channels on a shoe-string budget, with a small talented team.
Developed a flexible content strategy and phased approach of “crawl”, “walk”, “run” with engagement milestones. Used non-traditional advertising focused on social growth.
Top rated social engagement strategy that resulted in a significant lift in social channels and brand awareness. Applied strategic branding vision for the new blog, ads and social media campaigns.
